Crossing the Divide – Jil Sander
There are still f.w 2010 collections to write about from this past February and March but May and June came along and Resort and pre-collections for Spring 2011 sprang out of no where. I had the great opportunity to cross the divide from retail to wholesale and work in the showrooms of both Jil Sander in Milan and New York and then in Paris for Lanvin. Both incredibly enriching experiences.
Jil Sander, under the creative direction of Raf Simons, combined their market period for their Cruise and pre-Spring 2011 collections. Both were shown at the same time and if that wasn’t enough…. the company introduced the new Jil Sander Navy collection. A full on separate collection the company is targeting as a brand extension…. not a diffusion or secondary line. The target client is the Jil Sander woman and definitely provides for her younger sibling or daughter as well. The collection is skewed more towards her weekend and casual needs. The collection will deliver to your nearest store beginning in December 2010. It will be merchandised next to the collection in all stores that carry Jil Sander. The label will be the Jil Sander logo label but instead of the white background, it will be on…. NAVY. Unfortunately, I do not have any photos but here is a great write up on STYLE.COM and a photo or two on the newest offering from the world of Jil Sander. The collection is comprised of three deliveries and there are major stories of colors and prints… not the usual find at Jil Sander. All things do evolve.
The collection is under the creative directorship of Raf Simons and there is a separate design team dedicated to just this new label. Production for Jil Sander Navy will be under the roofs of the Italian manufacturer GIBO. ( producers of John Galliano, Rochas, etc ) The presentation to the buyers worldwide were held in the Milan showroom on Piazza Castello and then also in Soho in NYC where the Jil Sander store was closed to house the 3 collections for the US market appointments. Working with the team at Jil Sander was a great experience. I have bought this collection for both Bergdorf Goodman and Linda Dresner for the past 15 years in some capacity or another. So it was really interesting to learn the collection from behind the scenes. Working with stores on the other side of the table was particularly rewarding as I was able to use my experience as buyer and knowledge of the collection, both past and present, to help shape their buys. Full circle.
